As the urgency to address climate change increases, it’s crucial that we become more aware of how our daily activities and purchases affect the environment. Surprisingly, one of the largest contributors to global carbon emissions is something we might not think about: our clothes. It’s easy to forget that each piece of clothing has a hidden cost, but the fashion industry is responsible for 10% of annual global carbon emissions, surpassing both maritime shipping and international flights combined. And with fashion’s greenhouse gas emissions projected to increase by over 50% by 2030, the need to take action has never been more urgent.
This is why we are excited to announce our partnership with Apparel Group, as we work together to address this issue.
Apparel Group is a highly acclaimed global fashion and lifestyle retail conglomerate based in Dubai, UAE, with a strong presence in the Gulf Cooperation Council (GCC). With over 2025 retail stores and more than 80 brands – such as Tommy Hilfiger, Nine West, ALDO, Jamie’s Italian and Tim Hortons -, the company caters to millions of shoppers worldwide.
With a vision to go beyond expectations, the company is an active and engaged participant in the pursuit of Sustainable Development Goals (SDGs), the world’s most comprehensive plan to create a better future for both people and the planet by 2030. The SDGs aim to bring about several life-changing “zeros,” including zero poverty, hunger, AIDS, and gender inequality. By actively pursuing these goals, Apparel Group has demonstrated its commitment to creating a better world for all.
How Coorest is helping Apparel Group
We are thrilled to be partnering with Apparel Group to further address the fashion industry’s carbon footprint. Coorest’s innovative carbon compensation platform, powered by blockchain technology, is the perfect solution to tackle this issue.
Coorest’s approach is to plant trees in the real world and tokenize them, creating NFTrees. These NFTrees generate CO2 tokens in proportion to the amount of CO2 absorbed by the real tree planted. By purchasing Coorest NFTrees, Apparel Group can offset its carbon emissions and contribute to a lower global carbon footprint.
This partnership is a significant step towards a more sustainable future for the fashion industry, and we are proud to work with Apparel Group. Through this collaboration, we hope to inspire other companies in the fashion industry to take action and work towards a more sustainable future for our planet.